Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

It looks like Aston Martin could be getting AMG/Mercedes platforms too

Mercedes/AMG platforms would make the Lagonda SUV a reality We’d been expecting Aston Martin to get access to Mercedes platforms ever since the Lagonda SUV – based on the underpinnings of the Mercedes GL - arrived in all its ‘beauty’ in 2009. The Lagonda SUV was met with wails of anguish from lovers of Aston Martin’s timeless beauty but, despite the horror at the looks of the SUV, the prospect that Aston Martin could be heading down a collaboration route with Mercedes was welcome. It was welcome because without the support of a major car maker – and access to its technology – Aston Martin would have little chance of a bright future; there is no way a minnow like Aston Martin could afford the development cost of new engines and platforms.

Lexus LFA and IS-F on track at Bruntingthorpe

Lexus LFA and IS-F joust on track at Buntingthorpe Just a couple of weeks ago we reported that the first Lexus LFA in the UK had put in an appearance at Goodwood to delight the Supercar Sunday Breakfast Club. The visit to Goodwood made it clear that Lexus were treating the LFA as a serious performance car, and not just a rich man’s toy (although it is a rich man’s toy), so we wondered where Lexus UK would go next with their very own LFA. Would they trot it up to Lexus Park Lane and put it on show for the temptation of the passing wealthy, or would they plough on with putting the LFA in front of real (if wealthy) petrolheads?